Enterprise mashups have reached the peak of their hype cycle and are on their way to popping up in the enterprise.ADVERTISEMENTMany companies looking to cull data from multiple sources to help their employees do their jobs better are seeking mashups as an answer, said Anthony Bradley, a Gartner analyst, Sept. 21 at the Gartner Web Innovation Summit 2007 here.
Mashups are applications that pull data from multiple sources, often applications, to fortify the value of the information the software yields. Calling mashups a Frankenstein of sorts, Gartner analyst Bradley said mashups don’t own their own data. Rather, data and business logic are sourced externally.
As with many Internet-driven technologies, mashups got their wings in the consumer space, with enterprising programmers splicing Google Maps with retail information or some such configuration.But Bradley said businesses are increasingly using mashups to improve workflow efficiencies at a time when knowledge workers are looking to get information faster. The major benefit of mashups is rapid application development, he said.
Enterprise Mashups Hurtle Toward Mainstream
We’re not surprise to to see this at all. It makes a lot of sense for all sizes of business to take advantage of Mashups to make access to no only make working with inter-related data easier, but also to build new applications that can help their business or which they can use to promote their business.
