Are mid-sized businesses ignored by the Technology Industry ?

Well according to a recent survey by YouGov they are:

– 60% feel that ey are overlooked by Trade bodies and associations

– 70% feel that they are overlooked by vendors and suppliers

– 48% feel that they UK offers inadequate support for a mid-market company

– 9% feel that they UK offers no support at all

If you look at the these type of SME’s , those that employ between 50-1000 people, then you find about 85000 companies who contribute more than a trillion pounds per year to the UK economy, and who employs a third of the UK’s total workforce….

As the big companies look at how they can expand revenues however, they have targetted the mid-market as a potential untapped revenue source.  Microsoft, IBM, SAP, Siebel and other have all put efforts, energy and in some caes specialised lite versions of products to try and tap into this sector.

It remains to be seen whether these type of behemouth’s can provide the customer care and service factor that these type of organsiations are used to, given that they tend to use smaller organsiation and products that can offer more personal service.

technorati tags:YouGov, SME, Survey

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