Jana Technology Services Blog

May 22, 2007

Microsoft aquire Aquantive

Filed under: Sales and Business Development,Technology — janats @ 1:18 pm

Microsoft seem to be in aquisition mood, after acquiring ScreenTonic, they have now paid over the odds to acquire Aquantive. Their offer was an astonishing 85% premium on the previous day closing price.

Google’s acquisition of Doubleclick meant that they could not afford to lose out on Aquantive. It was a good fit with the company being also based in Seattle.

Aquantive are probably best known as the owner of Avenue A Razorfish, a long established digital marketplace agency.

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