Jana Technology Services Blog

June 5, 2007

Salesforce.Google !!

Filed under: SAAS,Sales and Business Development,Web 2.0 Apps — janats @ 10:39 am

There’s been a lot of speculation about Salesforce and Google lately. The two companies will soon announce a marketing and distribution alliance that will tightly bind Google Adwords to existing Salesforce tools that track sales from online advertising.

Salesforce and Google will be starting an extended partnership encompassing marketing and distribution of their products across 43 countries. It will begin with the integration of Google Adwords and Salesforce’s lead generation tools into a new application called “Group Edition”. Group edition replaces Salseforces earlier version Team edition.

Group Edition will enable Adwords users to track Adsense referrals to their site and build up a customer profile based on a the data a user enters into a site and their navigation path. Businesses will handle their Adwords campaigns through Google, as usual, but Salesforce takes over from there. When potential customers click through to the businesses site, Google tells Salesforce what search terms brought the user to the page and where they navigate throughout the site.

Techcrunch

This is a very interesting alliance –   Kieden, a company acquired by SalesForce last year seems to be the technology they are using for this.

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