Jana Technology Services Blog

September 19, 2007

Salesforce.com Launches New Apps: Content, Ideas

Filed under: SAAS,Technology,Web 2.0 Apps — janats @ 7:26 am

SAN FRANCISCO—Salesforce.com is rolling out two new applications that are designed to extend its application set from four to six, but will still keep the company rooted to its origins: CRM.The new Salesforce Content and Ideas applications, announced at the company’s Dreamforce user conference here Sept. 17, will grow the use of Salesforce.com’s applications from what might typically be the sales, support and marketing teams—and IT, as Salesforce creeps ever deeper into the platform market—to just about any department within an enterprise.

Salesforce Content, for example, provides a raft of Web 2.0 technologies—tagging, subscriptions, recommendations—that help users to manage unstructured data. Salesforce Ideas is a service that enables companies to build communities where participants can post and vote on ideas.Based on its own experience with IdeaExchange, a Web page on the Salesforce.com site that lets just about anyone post ideas for upgrades and rate other ideas—and where much of Salesforce.com’s development initiatives stem from—Ideas enables customers to build online communities where participants can submit, discuss and promote concepts around such issues as software development. Salesforce officials said in a statement that its own internal use of IdeaExchange has “changed the face of development,” with customers and partners shaping future product releases in live debates. To date, more than 5,000 ideas have been posted and “numerous” ideas have been incorporated into Salesforce applications.

Salesforce.com Launches New Apps: Content, Ideas

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